WOW!!! Zynga/Farmville co-founder admits to helping millions being addicted to dopamine... and that's a good thing?!
"Some people disagree there is a problem, even if they agree that the online activities tap into deep neurological mechanisms. Eric Schiermeyer, a co-founder of Zynga, an online game company and maker of huge hits like FarmVille, has said he has helped addict millions of people to dopamine, a neurochemical that has been shown to be released by pleasurable activities, including video game playing, but also is understood to play a major role in the cycle of addiction."