The article, at http://www.businessweek.com/...">http://www.businessweek.com/technology/content/jun2010/tc20100621_793158..., says:
Quote:About 90 percent of fans of Zynga Game Network's "FarmVille" -- and games made by other providers offered on Facebook -- return daily to play one game or another, according to a survey.
Twenty-eight percent of respondents said they play once a day, while a stunning 62 percent play multiple times daily, researcher Inside Network said in the survey, which was just released today. "FarmVille" was the most popular game, with more than half of respondents saying they play it every day.
The more time people spend on such games as "FarmVille," the harder it is for them to switch to a different diversion, said Atul Bagga, an analyst at ThinkEquity. "If you are playing games you like and you have invested dollars in it, you start becoming more attached to your avatar, more attached to your place," Bagga says. "The barrier for those guys defecting from "FarmVille" is much higher." The game gets 64 million monthly active users, according to Inside Social Games data.
Consumers surveyed by Inside Network also displayed loyalty as to which games drew their spending for virtual goods. Some 84 percent who paid more than $25 said they had done so for only one game on Facebook. About 15 percent who spent in excess of $25 had invested in two games.
Inside Network surveyed 1,800 people who said they play social games on Facebook. The findings suggest that a small portion of game players on the social networking site generate a majority of the spending on virtual goods, says Inside Network's Justin Smith, who co-wrote the report. "The top 10 percent or so of the people who spend are spending 10 to 20 times more than what most other people are spending," Smith said.
Consumers in the U.S. will spend $1.6 billion this year on virtual goods, according to ThinkEquity. The survey's results may be skewed to favor more active users, said Michael Pachter, an analyst at Wedbush Morgan Securities. ...
This article helps to confirm the anecdotal evidence of various reports that I have read on this site that the video games offered on Facebook can be quite addictive, especially to those of us who have addictive tendencies to at least some types of video games. I am also concerned that those people who are spending the most on the virtual goods likely include many who can least afford to be doing that.
- John O.
[em]Carpe Diem![/em] (Seize the Day!)