I've been thinking. And I've also been observing World of Warcraft. All the events on each holiday, all the hours to days spent on getting the achievement, mount title. What irks me the most is that Blizzard is using real life past times, such as getting presents on Christmas Day, fireworks at 12AM on New years day, with stuff anyone could try in real life.
But that's not the only issue. The company wants players to spend hours a day, grinding and farming for gear to play end game. New players have to spend $140 + $15 monthly fee to reach the level 85 cap, and raid with everyone else. Casual players have complained for years, that they shouldn't fall behind in the best raiding dungeons because they don't have time to sit there and complete the steps needed to achieve end game. Although Blizzard claims they want to appeal to the casual audience, they know doing so, they lose money to players who prefer to work hard to achieve at the best raiding dungeons.
Blizzard has implements some systems, but it has appealed to stupid players that do nothing but complain on the forums over spilled milk rather than the casual players who desire to play the game but do not have to time to play end game.
You cannot play casually in World of Warcraft, because if you do miss a day playing the game, or even miss a minute, you will fall behind. By the time you "casually" have completed the steps, and finally got geared, a new patch a settled in, a new raid, a new challenging boss, and yay better gear, you fall behind, and you have to complete the steps all over again to catch up to everyone else.
I feel like Blizzard is doing this on purpose. I tried out cataclysm, but in the end, it's no better than the previous expansions. It's just chasing the carrot on the stick, and every other update, you do it again. It's farming and grinding. I feel like Blizzard is exploiting people's addictions, and that's not fair. A lawyer found this out and also is about to sue Blizzard and other gaming companies and try to make it so there are warning labels or game timers in their games.
If McDonald's is purposely making the Big Mac tastier and fattier, compelling people to come back and eat it again, and get fatter. If Mcdonalds is purposely making people fat, would a lawyer sue?